You’re Gonna Need a Bigger Boat!

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Captain Quint: "I'm talkin' 'bout sharkin'! "

So declares Chief Brody in Jaws after seeing the shark alongside their vessel.  Before he becomes a shark snack himself, the salty Captain Quint makes his feelings known: “I’m not talkin’ ’bout pleasure boatin’ or day sailin’. I’m talkin’ ’bout workin’ for a livin’. I’m talkin’ ’bout sharkin’!” Classic flick, but we all know how it ends:  shark destroyed, boat destroyed.

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There is a new white-knuckled, adrenalin-pumping, great white adventure on the screen, but this time things are different.  World-class fisherman Chris Fischer, Captain Brett McBride and their crew have teamed up with hard-core marine biologist Michael Domeier to bring you Expedition Great White, playing now on the National Geographic Channel.  They even convinced Hollywood actor Paul Walker to be a deckhand!

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Fischer and McBride first made us jealous of their amazing fishing trips with their previous series, Offshore Adventures. But this time around, the ever-conscious team is focused on understanding and protecting the apex predators.

A hundred sixty miles off the coast of Baja California, a team of world-class anglers will land one of the most challenging fish imaginable: the great white shark. Unlike any other catch ever attempted, they’ll lift an SUV-sized shark onto a platform, mount a long-lasting tracking tag by hand, take measurements and DNA samples, and release it unharmed… all within minutes. Marine biologist Dr. Michael Domeier uses advanced tracking devices to help uncover how this predator lives, with the ultimate goal of conserving and protecting this endangered species.

Chief Brody need not be concerned about this vessel.  The M/V Ocean (a.k.a The Mothership) is a converted crab fishing vessel that has been custom outfitted with a cradle to handle their offshore vessel and, in this case, serve as a shark platform.  It is simply amazing how they are able to handle these 4,000 pound monsters.

Watching the episode “Life and Limb” last Sunday evening, we were even more impressed to see YETI Coolers on there!  The Expedition Great White team has several tan Tundras on the deck of the M/V Ocean (click on “Tour the Boat” tab).  Plus, Second Captain Jody Whitworth is sporting a YETI Coolers trucker hat in the episode and on the Expedition’s facebook page.

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YETI Coolers on deck of M/V Ocean

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Second Captain Jody Whitworth sports a YETI hat

We love seeing our coolers put to use, especially in such incredible circumstances and helping with such a great scientific cause.  In describing the long road they took to bring the show to fruition, Chris Fischer said, “Sometimes you got to lay it all on the line to make great things happen.”  We couldn’t agree more.

 Youre Gonna Need a Bigger Boat!

Check out the show and keep you eyes peeled for more YETI Coolers in action!


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Testimonials

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"Ya'll build one tough cooler. I have a fishing camp on Big Lake in Hackberry Louisiana. When Hurricane Ike came through, we had 5 ft of water under the camp from the storm surge. I found my YETI a quarter mile away, some 100 yards back in a tallow tree swamp. Other than a few scratches, it cleaned up very well. I am very happy to have it back. Great product!" - Jeff McDonald Houston, Texas Read More