YETI® Blog

Meet YETI Employee #3
Just about everyone here at YETI has a story but there’s one guy that keeps the good vibes going. Lewis has worked at YETI since the beginning. A friend of the family, the founders brought him on to help handle the increasing workload. He’s seen the rocket ship rise of the company but still manages [...]

Dealer display contest winners
YETI Coolers recently held the 2nd Annual Dealer Display Contest. We asked our dealers to get creative and have some fun with their YETI Coolers in-store displays. In exchange, winners would take home a big YETI credit. Judging was primarily based on creativity and size of the display, location of the display within the store, [...]

New YETI diggs…new YETI sticker wall
It was just a couple of years ago that we moved into our new headquarters. There was so much room, our main office doubled as a miniature football field. Well…that didn’t last long. Before we knew it, we were overflowing with people. We even had to turn our supply closet AND break room into extra [...]

Duck Dynasty is back and YETI is happy, happy, happy
Duck Dynasty is back in full swing and we couldn’t be happy, happy, happier about it! We’ve known the Robertson family for quite some time now, dating back to the early days of Duck Commander. You’ve probably even spotted the guys abusing using a YETI Cooler from time to time. So we decided to dig [...]

Word cloud illustrates how you use your YETI
Last week, YETI Coolers conducted a very UN-scientific research project on Facebook. We asked our fans what their favorite cooler size is and what they like to do with it. We received some awesome (and hilarious) feedback. The Tundra 65 was the most popular cooler and when it comes to what they use it for…DRINKS [...]

Memorial for ex-Navy SEAL hits close to home
YETI Coolers is deeply saddened by the loss of ex-Navy SEAL Chris Kyle, who was tragically killed on Saturday, February 2, 2013. He was laid to rest on Tuesday, after a 200-mile journey that started in his hometown of Midlothian and ended here in Austin. He was buried at the Texas State Cemetery next to [...]

SHOT Show 2013
We’re still recovering from our epic trip to Las Vegas SHOT Show this past weekend. YETI Coolers, along with 1,600 other exhibitors, spent a great four days in Sin City. SHOT is one of the biggest shows of its kind, attracting industry professionals from all 50 states and more than 100 countries…more than 62,000 people [...]

Little visit from a hometown football hero
YETI Coolers calls Austin, Texas home. We happen to share this home with a little school called The University of Texas. While we do have a few strays from Aggieland, the majority of our employees live and breathe Longhorn football. It’s an obsession. Hey! We’re the first to admit that we’ve hit some bumps in [...]

Counting our blessings
Thanksgiving is fast approaching and, in the tradition of the season, the folks here at YETI Coolers wanted to sit back and reflect on what we are most thankful for. Without a doubt, it is our loyal fans and customers. We are reminded all the time of what an amazing group of people YETI appeals [...]

An anglers dream come true
Fly fishing in the Florida Keys. It was a something Tyler Murdoch only dreamed about. Sure, he grew up casting with his family in New Jersey but that’s nothing compared to that emerald blue water stocked with everything from tarpon to tuna. An escape the paradise was exactly what the Murdoch family needed. They’ve had [...]

We all scream for ice cream…and beer!
It doesn’t take much to get the folks here at YETI Coolers excited…especially when there’s beer involved. So you can imagine the mood when a massive mobile keg from Deschutes Brewery rolled onto our front lawn. Hailing from Bend, Oregon, Deschutes was on a tour of Texas, celebrating their launch here in the Lone Star [...]

YETI Halloween
Everyone was in high spirits (get it!) Halloween day at the YETI office as our 1st ever Halloween Costume Contest kicked off. A lot of celebrity look alikes were in attendance. Troy Landry showed off his alligator wrangling skills, Lance Armstrong took a break from litigation, and even Bob Ross painted a few happy clouds [...]







