YETI® Blog

YETI tested, soldier approved
We are so grateful for our troops and we absolutely love hearing that a good cooler gives them one less thing to worry about. Here’s an email we received from CPT Jared Cox. Dear YETI, I just wanted to take a moment and thank you and your company for making a great product. My Battery [...]

The Art of Paul Puckett
E.T., aliens and the Miami Dolphins. Those were the early artistic inspirations for artist Paul Puckett. But prior to prints and paintings, he was an angler at heart. Paul started fishing when he was a kid. He remembers taking a two-hour trek from Dallas to Tyler with his granddad, catching bream after bream. “My dad [...]

New color for YETI® Coolers…GOLD?
The London Olympics were one of the most talked about events in Twitter history…16 days, 150 million tweets. No surprise that triple-time gold winner Usain Bolt was the star of the Twitter show, with Michael Phelps coming in a close second. And a little further down the line falls 3-time Olympian Brendan Hansen. In London, [...]

SeaDek…the new hunting accessory
YETi® Coolers® and SeaDek® have been good friends for a while now. We initially teamed up with them to create a custom, slip-resistant cushion that is perfect for fishers. If offers excellent traction and extreme comfort when using your YETi® as a standing or casting platform. Now, we’re offering a new color for all you [...]
YETI® survives tumble down IH-35
Here’s a quick story sent into our customer service team: Myself and my friend were driving down I-35, northwest of Hillsboro, Texas in Hill County. We were following behind a boat in right lane when this cooler came out of the boat. It slid down the right lane into the left lane when a big [...]
Exhaust melts cooler but lobster stays frozen
Here at YETi® Coolers, we hear some pretty crazy stories. Last week, we told you about how a burning YETi® managed to still keep the beers inside, cold. This week, a customer told us another impressive one… We went to Florida last week to do the Mini Season Lobster Dive in the Keys. The guys [...]
3 fishermen versus 400 pounds of fight
Some might call it the perfect combination…Shiner beer, street tacos and fly fishing. Well…not actual fly fishing, but a documentary about hooking the world’s largest freshwater fish. It’s called the Arapaima. This prehistoric predator can weigh over 800 pounds and reach lengths of 10 feet! To fishers, it’s the stuff dreams are made of. There [...]
Lights, camera, HOT action!
The summer heat hits early here in Texas. The overcast skies may have kept the temperatures just below 100 degrees but the humidity kept the sweat flowing freely. Still, we had work to do. Today, it was shooting a handful of new how-to videos. We already have more than a dozen demonstrations online but we’ve [...]
50,000 fans and counting…
What a difference a year makes… One year ago, the folks here at YETi® Coolers were thrilled to reach 10,000 Facebook fans. It was a BIG deal. We always knew if we created the absolute best cooler on the market and put customer service at the forefront, we would do well. But the support we’ve [...]
Update: YETI® Sticker Wall (need your help!)
We’ll trade you one of ours for one of yours. You may remember last year, we moved into our new headquarters here in Austin, Texas. We asked for your help in filling up our new Sticker Wall, and the YETi® Nation responded in force! Now, a once bare, boring wall is nearly covered in stickers [...]
Jose Wejebe – Loss of a Legend
Jose Wejebe lost his life on April 6, 2012 in a plane crash outside of Everglades City, Florida. We were saddened and shocked to receive the news, as we imagine anyone who knew Jose was. He had been a Pro Staffer with YETi® since 2010 and was a true legend in the fishing industry. He [...]







