Salty Dawgs
When the work day is done at his Tulsa-based business Trailer Refrigeration Service, Jerry Rackley often invites employees, clients and friends alike to take a load off and enjoy a cold beer. As a self-proclaimed expert, he felt like he knew the best method possible to chill down a case of beer. After all, he is in the refrigeration business. So, he admits that initially he was skeptical of the mythical performance of YETi® Coolers.
But after a while his curiosity got the better of him, and he decided to go ahead and try it out for himself. So he bought a 65 quart Tundra at his local YETi® dealer and went straight to the convenience store. He filled it up with 60 Coors Light beers, 20 lbs of ice, and two handfuls of Morton ice cream salt, and shut the lid. After 30 minutes, he couldn’t wait any longer. He opened the cooler and was astonished by the results. “We had slushy beers,” Rackley proclaimed. “I was amazed and a YETi® believer from that moment on.”
Weird Science
So how is this phenomenon of having slushy frozen still in the can even possible? The answer: thermodynamics. Normally ice forms when the temperature of water reaches 32 degrees Fahrenheit (0 degrees Celsius). When you add salt, that temperature drops: A 10-percent salt solution freezes at 20 F (-6 C), and a 20-percent solution freezes at 2 F (-16 C). So even though the icy saltwater slurry is still mostly liquid state, that liquid is actually supercooled below 32 F. The liquid completely envelops the beer cans, dropping their temperature below the freezing point of beer (which is mostly water anyways). The result is slushy beer.
While adding rock salt to supercool beverages, ice cream and more is nothing new, the major difference is that YETi® Coolers achieve those cold temperatures faster and retain them even longer. (NOTE: Several members of the YETi® team repeated the same experiment and are now themselves avid fans of the slushy beers.)
Using ‘YETI’ as a Verb
Now we have written before about the beautiful combination of beer and YETi® Coolers (see here, here, here), but Gerry has taken our vernacular to a new level. Where he used to “ice down” his beer, he now says that he likes to “YETI” his beer. He told us, “Slushy beer is the greatest thing in the world…The only bad thing is once you drink beer out of a YETI, you can’t drink it out of your refridgerator ever again.” Since the fateful day of his first experiment, he has bought 8 of our Tundra coolers… and counting.
So if you ever find yourself in the Tulsa area (especially if you need work done on your refrigerated trailer unit), stop by Trailer Refrigeration Service and meet “Professor Rackley” for yourself. If you’re lucky, he may just invite you to stay for a slushy beer.
Trailer Refrigeration Service
1518 North 75th East Avenue
Tulsa, OK 74115-4628
(918) 836-9303
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Look Who's Using YETI
"If you put all the coolers that I’ve bought throughout my lifetime end to end, you’d have coolers from Homestead to Houston…Now why would YETI come along and ruin a perfectly good consumer like myself?"
Flip Pallot, Legendary fisherman/TV show host
Read More"When I’m in the wilds of my Yukon moose territory, I need the toughest coolers on the planet to keep our supplies safe and fresh. Nothing compares to YETI."
Jim Shockey Hunting Adventures
Read More"I never really knew there was such a big difference in the quality and effectiveness of a cooler until I got a YETI. Makes all my other coolers seem very temporary. Everyone always wants to borrow my YETI. I don’t blame them…but go buy your own."
Jay Gregory, The Wild Outdoors
Read More"We log lots of miles each year pursuing deer, elk, and all sorts of other big game. Being tough on our gear just comes with the territory. Thanks to YETI, we never have to worry about melting ice, spoiling meat or broken coolers. YETI does the job like no other! Everyone else is playing for second place!"
Lee & Tiffany Lakosky, The Crush
Read More"In my world, a cooler is as important as a home refrigerator. Coolers have to be much more than just a place to keep cold drinks. They have to be a seat for a 300 lb man and a casting platform. I used to buy coolers frequently as the lids would be destroyed and they would no longer hold ice. No more! I have a YETI now; a lifetime investment."
Tom Rowland, Saltwater Experience TV
Read More"Insulated to the hilt and built like an armored truck! Finally, a cooler tough enough for serious outdoor use. YETIs are not only durable, but best of all they keep ice like no other cooler. Get a YETI and you’ll be out of the cooler market for years!"
David Morris, The Bucks of Tecomate
Read More"Everything in my life is supernatural-safari grade from my underwear, to my bow, to my vehicle, to my YETI COOLER. Anything less than a YETI COOLER is like bringing a vegetarian salad to my birthday party Bar-B-Q."
"Razor Dobbs Alive" TV
Read More"YETI Coolers are the most durable ice chests I have ever owned! We use them on our guide boats every day and they look like new, keep ice for a week and make great casting platforms."
Rich Tudor, Saltwater Experience TV
Read More"The YETI Coolers are the Rolls Royce of all coolers. I have taken mine on several flights already and they even stand up to the baggage handlers in the airports. That’s the quality I need in a product."
Dick Scorzafava, The Radical Bowhunter
Read More"Knowing the ice in my YETI Coolers will still be frozen when I return to the trailhead, I am able to hunt longer and farther into the wilderness. With a YETI, I know that the meat that I have harvested will be kept ice-cold until I’m able to get it out of the mountains."
Mark Seacat, Live Hunt
Read More"I’ve never seen a product that is so far advanced from others in its category, truly top in class. There is absolutely no match for a YETI."
"As professional guides we want professional equipment. YETI Coolers are definitely professional grade!"
Rick and Julie Kreuter, Beyond the Hunt TV
Read More"Chasing big bucks from New Mexico to Saskatchewan, we demand the highest level of performance out of our gear. YETI Coolers protect our meat and capes en route to the processor and stand up to rugged abuse in the field. We don’t leave home without them!"
Pat Reeves & Nicole Jones, Driven TV
Read More"Finally a cooler that works and stands up to my lifestyle!!! Whether I’m chasing Roosterfish off the beach deep in Baja, catching world record Redfish in the Gulf of Mexico or surfing a remote reef break in mainland Mexico, YETI Coolers keeps everything cool and fresh even in the hottest locations. There is no cooler on the market that can stand up to a YETI. PERIOD!"
Conway Bowman, Fly Fishing the World
Read More"I got the YETI Tundra cooler, it’s awesome, a real hunter’s tool."
Mike Hanback, Big Deer, Inc.
Read More"If you think you’re saving money by going with a lesser cooler than a YETI, you are dead wrong. YETIs stand up to heat, weather, bumps and bears all while providing a comfortable seat for our rafting guests and keeping food and drinks cold for days. We used to replace coolers at the end of each season before we wised up and invested in the quality of some YETIs. Best on the river."
Zach Collier, Northwest Rafting Company
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